Bowdoin’s Franz, Others, Criticize Facebook’s Refusal to Disclose Political Ad Data (Reuters)

Prof. Franz says there’s no capacity to track political advertising on Facebook

Associate Professor of Government Michael Franz was among a number of political researchers quoted in a Reuters article about Facebook’s refusal to reveal information about political advertising posted on its web pages. Political scientists argue that data showing details on ad frequency, expenditure and viewers reached, should be transparent, both to enhance research and prevent fraud.

“We don’t have the capacity right now to track it,” said Franz, “and nobody does, as far as we can tell.” Facebook told Reuters that such data remain confidential under its corporate policy, “which is the same for political advertising as for commercial.”

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