Following Greatness: How to Get the Online Quality You’ll Really Like (Harvard Business Review)

You may have developed strong preferences for the online news outlets you frequent, but, as Harvard Business Review points out, this “new media” hasn’t yet yielded what you would call a brand leader, or something akin to “the New York Times of social media.”

That said, there are plenty of platforms seeking to stake their claim to the high-quality high ground. HBR looks at the relevant metrics for evaluating thoughtful, valuable social media content.