Bohemians Unite: It’s All About the #Vanlife Social Media Movement (New Yorker)

ArtVanFoster Huntington, former Ralph Lauren designer, traded in his day job for a 1987 Volkswagen Syncro and a lifetime of adventures. Huntington has acquired millions of Instagram followers using his hashtag “vanlife,” crafting a bohemian lifestyle that has inspired a social media movement.

The hashtag embodies a revived American interest in road trips and hippie-culture, as well as a rejection of the typical workplace. It is also a successful marketing technique.  Read more in The New Yorker.

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