How Patagonia and The North Face Are Saving the World (The Guardian)

Amid a forecast promising a stay-inside-and-off-the-roads kind of snowstorm across the Northeast comes this little gem about some of the very outerwear you may don to brave such conditions.

Both Patagonia and The North Face profit from selling the idea of wilderness to wealthy urban masses. Yet, the marketing of adventure aligns with both companies’ ethical authenticity and environmentally friendly initiatives.

The Guardian chronicles the history of both companies and their rivalry to save the world. Read more in The Guardian.

Leave a Comment

*