My Dinner in a Box: Meal Delivery Kits Make Their Pitch (Ad Age)

Meal delivery kits—boxes of all the ingredients you need to whip up a new and amazing meal—are popping up on doorsteps (and introductory gift cards inviting you to try them in mailboxes) across the country.

Two of the biggest—Blue Apron and HelloFresh—are taking different approaches to try to spread their appeal. Read Advertising Age‘s “Rivals Whip Up New Pitches as Meal Delivery Kits Gain Ground.”

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