Lidey Heuck ’13: The Barefoot Contessa’s Secret Ingredient to Social Media Success (Eater)

Lidey Heuck '13 with Ina Garten on the cover of Bowdoin Magazine (Winter 2015)

Lidey Heuck ’13 with Ina Garten on the cover of Bowdoin Magazine (Winter 2015)

A playful profile of cookbook writer and celebrity chef Ina Garten — aka the Barefoot Contessa —  gives kudos to Lidey Heuck ’13 (and mentions Bowdoin).

Heuck, who is Garten’s assistant, is described as a bit of a godsend — advising Garten on using social media, an endeavor that is going so well that Facebook recently praised Garten for having an authentic brand and for connecting well with her audience. Read the article in Eater and read the Bowdoin Magazine (Winter 2015) cover story “Cooking Up a Job.”

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