Spoilt for Choice? This Newest Design Trend Wants to Make Choices for You (Quartz)

ChoicesA trip down the cereal isle in the supermarket can make it apparent that we are overwhelmed with choice. Creative industry mogul Aaron Shapiro is trying to change that. He wants technology to predict and execute choices for us from what kind of coffee to drink in the morning to what movie to watch on Netflix. The question is, will this give us time to focus on what’s important, or make life pretty boring? Read more about this so-called ‘anticipatory design’ in Quartz.

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