Strategic Planning: An Area of Untapped Potential (McKinsey and Company)

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Good business strategy is more important than ever in a global economy fraught with uncertainty. But most businesses stifle the role of strategic planners and chief strategists by asking them to develop easy-to-deliver goals within a rigid time period.

McKinsey & Company offer some insights on how the role of the strategist can be fleshed out and made more effective. Read the article.

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