‘Shop Like a Pharmacist’: Those in the Know Buy Generic Painkillers (Vox)


Most sales for over-the-counter painkillers are for brand-name drugs, like Advil and Tylenol. But are they necessarily better than their cheaper generic counterparts?

Research done by Dutch economist Bart Bronnenberg reveals how more informed customers— like doctors and pharmacists — shop differently for painkillers than the rest of us.

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