Think You Know Apple? Think Again (Fast Company)

Apple128Apple has created an empire of sleek products lauded for their innovative, elegant designs. But the secret behind Apple’s design genius is not locked away in some legendary idea vault, nor does it require a team of thousands of specialized designers (and just for the record, it wasn’t as scary to work for Steve Jobs as rumor would have it).

Former Apple designer Mark Kawano debunks and clarifies myths about Apple’s design team, discussing its small, collaborative nature and propensity for informal experimentation and innovation.

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