The Man Who Convinced Steve Jobs to Prioritize Design (Fast Company)


The name Apple with almost synonymous with Steve Jobs, the eccentric genius who made the impossible possible. While it was Jobs’s mission to make the greatest company on earth, his methods for achieving this were influenced by many people along the way. Hartmut Esslinger, a German-American industrial designer who joined Apple in 1982, helped transform the company from a start-up into a global brand through his revolutionary design strategy. In an article published by Fast Company, Esslinger recounts how he convinced Jobs to empower designers by establishing their autonomy from the engineering process.

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