Entrepreneur Zac Gittens ’06 and the ‘Collaborative Consumption’ Trend (Washington Post)

 

There’s a growing consumer trend to rent instead of buy, a movement some refer to as “collaborate consumption,” made popular by such companies as video rental giant Netflix (co-founded by Reed Hastings ’83) and the car-sharing service Zipcar.

Entrepreneurs like Zac Gittens ’06, who co-founded TieSociety, a mail order designer tie rental business, are taking the fashion in new directions.

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