Archives for November 2011

Bowdoin’s Mike Linkovich: ‘Trainer for all Seasons’ (Forecaster)

Mike Linkovich

 

Known around Farley Field House as “Link” or “Big Daddy,” Mike Linkovich has been a pillar of Bowdoin Athletics for more than a half century, serving as athletic trainer from 1954 until his so-called retirement in 1994 (he still volunteers many hours each week in the field house).

Bowdoin originally drew Linkovich away from Springfield College to serve as athletic trainer and soccer coach, but he would go on to become an honorary member of the Classes of 1958 and 1959, recipient of countless honors, and a trainer for the 1980 U.S. men’s “Miracle on Ice” hockey team in the Winter Olympic Games at Lake Placid.

Further proof that he is the link to all things Polar Bear, Linkovich trained Miracle on Ice team member Jack O’Callahan, whose son Aaron O’Callahan ’12 plays on Bowdoin’s hockey team.

David Treadwell ’64 pays tribute to this unsung hero and his 57 years at the College in this story for The Forecaster.

‘Focus Groups are Dead’: Dana Stanley ’91 Interviews Mike Volpe ’97 on Marketing Analytics (Research Access)

Dana Stanley '91 (left) and Mike Volpe '97

It’s social media, Polar Bear style: Dana Stanley ’91, editor-in-chief of Research Access, interviewed Mike Volpe ’97, chief marketing officer for HubSpot, after Volpe had delivered the keynote address at the Social Media For The Win conference this fall in Portland.

Volpe says focus groups are dead and that today’s market information is better than ever, because it’s based on actual behavior.

“I’ll take the status update that someone wrote from the couch in the comfort of their own home as more accurate than the comment they made in a focus group room when they are given a $100 gift card to show up,” says Volpe in the article.