Coca-Cola Cans Go White to Help Polar Bears (BusinessWeek)

Coca-Cola is turning its famous red cans white to draw attention to the Arctic Home campaign to protect the Polar Bear and its habitats.

Coke has announced plans to match funds for what ultimately is to be a $2 million donation to the World Wildlife Fund to support its work protecting Polar Bears.

White cans and bottle tops will start showing up on store shelves Nov. 1.

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