Infographic: How Color Affects Your Purchasing Habits (KISSmetrics)

Infographic detail, courtesy: KISSmetrics

Color is one of the most influential tools of design, but its power extends beyond that of a pleasing aesthetic.

Researchers say color also has the ability to attract specific types of shoppers — and can actually change shopping behavior.

In this infographic by KISSmetrics, find the color to which you respond and see if you agree with the type of shopper it attracts.

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