Video: Making Beautiful Music…In a Cell Phone Ad (AdFreak)

It is a decidedly Eastern mindset to find beauty in the unexpected and even mundane. During a time of national despair in Japan following last month’s tsunami and its continued fallout, a Japanese cell phone commercial stands out for its fulfillment of that principle. Bowdoin’s Asian Student Association has dedicated this year’s Asian Week — going on right now — to helping inform the campus community about the crisis; proceeds from various events benefit the Japanese Red Cross.

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