Boycott Culture Has CEOs Walking the Tightrope (Bloomberg)

A Bloomberg study finds 57 percent of executives believe boycotts do indeed impact their companies, and many are finding it’s difficult to avoid political controversy—even through silence.

“Consumers are holding brands accountable as though they were political candidates, and they’re voting again and again,” said Micho Spring, head of global corporate practice at Weber Shandwick, a public relations firm that handles crisis management, in this Bloomberg article.

The Answer May Be Blowing in Ford’s $200 Million Wind Tunnel (M Live)

The not-exactly-aerodynamic Ford Model T.

Ford Motor Company aims to enhance both production and racing vehicles by investing in new testing facilities in Michigan.

The car maker has announced plans to build a wind tunnel and climatic chamber that will allow it to improve fuel efficiency in its vehicles. The tunnel will generate forces up to 200 mph and cost $200 million, and will “replicate real-world drag through a rolling road aerodynamic tunnel that enables Ford to bring the road to the vehicle, rather than the vehicle to the road,” Ford explains. Read more.

The Era of Data Center Consolidation (Fortune)

Since Infor’s 2014 decision to move all IT operations into Amazon Web Service data centers, more and more software companies have announced plans to use a public cloud (or “Infrastructure-as-a-Service,” as it’s known to industry insiders).

The trend allows massive servers to rent storage and networking to companies, condensing greater power in fewer centers.  Read more in Fortune.

The Importance of Emotional Intelligence in the Age of Artificial Intelligence (Harvard Business Review)

Artificial intelligence (AI) has begun to replace not only “doing” jobs, such as manufacturing, but also “thinking” jobs, such as those done by doctors, marketers, and stock brokers. Harvard Business Review highlights skills at which AI is superior—data analysis and interpretation.

Rather than combat AI, humans must focus on AI’s weaknesses—understanding and interacting with other humans—to stay relevant. Improving one’s emotional intelligence, empathy, and persuasion will differentiate humans from AI in the workforce. Read more.