Billionaire Businessman Donates to ‘Free Income’ Fund to Help Poverty-Striken Kenyans (Money)

Pierre Omidyar

A billionaire businessman is donating to a project that aims to help those living in extreme poverty receive a so-called “universal basic income.” According to Money, Pierre Omidyar, co-founder of eBay, plans to donate about $500,000 to the program, called GiveDirectly.

His money is expected to help “more than 26,000 people in 200 villages in Kenya,” where the typical adult income is only about $1.50 per day. Read more about it.

Really? ‘Best’ is No Good? The Email Closing You Should Use to Improve Response Rate (Inc.)

With the staggering amount of email many of us receive, it’s no wonder that some of these go unanswered.

An online email scheduling outfit did some research to find certain email closings do indeed deliver higher response rates. See if the one you use falls among the best or worst performers.

Boycott Culture Has CEOs Walking the Tightrope (Bloomberg)

A Bloomberg study finds 57 percent of executives believe boycotts do indeed impact their companies, and many are finding it’s difficult to avoid political controversy—even through silence.

“Consumers are holding brands accountable as though they were political candidates, and they’re voting again and again,” said Micho Spring, head of global corporate practice at Weber Shandwick, a public relations firm that handles crisis management, in this Bloomberg article.

The Answer May Be Blowing in Ford’s $200 Million Wind Tunnel (M Live)

The not-exactly-aerodynamic Ford Model T.

Ford Motor Company aims to enhance both production and racing vehicles by investing in new testing facilities in Michigan.

The car maker has announced plans to build a wind tunnel and climatic chamber that will allow it to improve fuel efficiency in its vehicles. The tunnel will generate forces up to 200 mph and cost $200 million, and will “replicate real-world drag through a rolling road aerodynamic tunnel that enables Ford to bring the road to the vehicle, rather than the vehicle to the road,” Ford explains. Read more.