Boycott Culture Has CEOs Walking the Tightrope (Bloomberg)

A Bloomberg study finds 57 percent of executives believe boycotts do indeed impact their companies, and many are finding it’s difficult to avoid political controversy—even through silence.

“Consumers are holding brands accountable as though they were political candidates, and they’re voting again and again,” said Micho Spring, head of global corporate practice at Weber Shandwick, a public relations firm that handles crisis management, in this Bloomberg article.

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