While the advent of the Kindle and iPad once seemed to foretell the demise of the printed book, by as early as 2015 even, current markets are telling a different story, The Wall Street Journal reports.
In 2012, only 16% of Americans purchased an e-book, and 59% said they had no interest in buying one. And five years into the so-called “e-book revolution,” sales of e-books are slowing. About 89% of regular book readers reported to the Pew Research Center that they’d read one printed book in the preceding 12 months, while only 30% said they had read an e-book.
“Having survived 500 years of technological upheaval, Gutenberg’s invention may withstand the digital onslaught as well,” the WSJ says. “There’s something about a crisply printed, tightly bound book that we don’t seem eager to let go of.”