With the rise of texting, PowerPointing and tweeting, writing appears to be on the wane. Not everyone, however, sees this trend as inevitable. “Even as computers make it ever easier to use fewer actions — and words — to accomplish our everyday business, a couple of high-powered business leaders are pushing back, insisting employees and job candidates flex their atrophying writing muscles,” Inc. reports.
Jeff Bezos, CEO of Amazon.com, is one. He starts his senior executive meetings by handing out six pages of printed memos that the team reads in silence for 30 minutes. Having his staff write those memos is even more critical to him. “There is no way to write a six-page, narratively structured memo and not have clear thinking,” Bezos said.
Evernote CEO Phil Libin says that when he’s interviewing job candidates, he gives them a writing test. “Many people can pretend to be something they’re not in person, but very few people can do so in writing,” he said.