The Gelato Fiasco on Maine Street in Brunswick has expanded to Portland’s Old Port — with help from a competitor. With help from the Starbucks Foundation’s Create Jobs for USA program, Gelato Fiasco, which also sells the Italian ice cream to more than 150 grocery stores and restaurants, procured the loan that made the second store possible. And, oh yeah, it’s around the corner from a Starbucks. Bobby Guerette ’07, Gelato Fiasco’s director of marketing and public affairs, gave us the heads up about the recent national media blitz that includes attention from Bloomberg, Fortune and The New York Times.
Video: Brunswick’s Gelato Fiasco — ‘Thanks Starbucks! Now I’m Your Competitor’ (CNN Money)
February 17, 2012 By Leave a Comment